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Last updated: 03/1/2024

Welcome to the Thu Brulé® website (the "Site") operated by Laughing Buddha LLC ("Thu Brulé®", "we", "us", or "our").  We are committed to respecting and protecting your privacy and personal information.  This Privacy Policy describes how Laughing Buddha LLC collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated".  We encourage you to review this Privacy Policy regularly.  Your continued interaction with us or your continued use of our Services will amount to your acceptance of the amended Privacy Policy.

How We Use Your Personal Information

The personal information that we collect may be stored, processed, and used for the following purposes:

  • to provide you with goods or services
  • to provide information about our company, products, and/or services
  • to provide you with updates, notifications, and details of any offers or promotions or to provide you with any other marketing or promotional materials or communications
  • to assist us in improving our products, services, or the content of the Site
  • for our own marketing and research purposes
  • to make the Site easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Site to your particular interests or preferences
  • to comply with our legal obligations or requests from law enforcement and government agencies
  • to provide customer service or otherwise communicate with you
  • to enforce or protect the terms of our services, rights, property, safety, or that of our users or third parties
  • as part of due diligence for, or the consummation of, a transaction involving the merger, sale, divestiture, or other transaction involving the equity or assets of Thu Brulé®

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the personal information we collect.  

Information We Collect Directly from You

Information that you submit or provide to us through our Services may include:

  • basic contact details including your name, address, phone number, and email
  • order and payment information including your billing address, shipping address, and payment confirmation
  • account information including your username, password, and security questions
  • shopping information including the items you view, put in your cart or add to your wishlist
  • customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Automatically

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors, advertising partners, and service providers who may collect information on our behalf.  We may also receive information from third-party analytics on the Site that allow us to improve our Site.  We may also collect information about you from publicly available sources.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.


Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services. We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

You can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Further information about deleting and blocking cookies can be found at

For more information on how Google Analytics collects and processes data, please see

How We Disclose Personal Information

We may disclose your personal information to third parties as follows:

  • with vendors or other third parties who perform services on our behalf 
  • with business and marketing partners, including Shopify
  • when you direct, request us or otherwise consent to our disclosure of certain information to third parties
  • with our affiliates or otherwise within our corporate group
  • in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others. 

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Your Choices

Marketing Opt-Out.  You may opt out of receiving future marketing communications from us at any time.  You can opt out by using the unsubscribe process in our communications or by contacting us using the below listed methods.  We will use commercially reasonable efforts to process such requests in a timely manner.


If you have complaints about how we process your personal information, please contact us using the contact details provided below.


Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:


Postal Address: 1100 S Flagler Dr Unit 602, West Palm Beach, FL  33401